We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but each of those opt in’s has to correspond to a person that either talks positively about you or continually buys your product.
This is especially important on Facebook, as they will actually punish your reach if your posts are not engaged with. Having too many inactive likes will cripple your reach in a way that is hard to undo.
Our social experts spend most of their time targeting the people that are likely to be useful in promoting your brand and your product. After all, a like is just another number unless it signifies an actual connection, and connections are what it’s all about.
