Being able to track prospect engagement is a powerful tool utilized by many Pardot users. Multiple scoring categories allow individuals to score prospects based on more than one product...
Did you know that you can add prospects to a list based on their responses-without automation rules?
Is your Pardot account flooded with dozens of similar automation rules? Automation rules...
Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a...
One of Pardot's key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman's terms, score evaluates how much...
Spending on data-driven marketing efforts is also going up
Original article posted on eMarketer
Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2...
On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at...
Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too...
Some exciting numbers have come in around the usage and value of email marketing for businesses… makes you wonder why anyone is saying email is dead, no? Check out...
Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have...
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds...
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right...
Your business should be employing personalized marketing strategies and technologies to stay competitive in 2015. To keep up with current marketing trends, you need to use data to craft...
You're reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce's sales process. To read part...
Email Marketing Success Stories, pt 1 of 2: Email Lead Generation
Email marketing continues to generate impressive returns: every dollar spent yields an average of around $44. Emails can be...
