One of Pardot's key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman's terms, score evaluates how much...
Spending on data-driven marketing efforts is also going up
Original article posted on eMarketer
Marketers put more dollars behind their data-driven marketing efforts, and saw revenue gains, between Q1 and Q2...
The verdict is in! Facebook and Pinterest earn the highest scores among marketers for the greatest return on investment on their respective advertising platforms. See the results below:
Ad Execs Give...
“So, what does your company do?” That should be an easy question with a simple answer… but sometimes we find ourselves rambling on trying to explain.
To The Point Marketing...
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds...
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right...
Originally posted on Marketingprofs.com by Laura McGarrity
As technology continues shaping the way marketers engage with customers, traditional marketing efforts are being eclipsed by digital marketing platforms and strategies.
Digital marketing allows...
Are you having trouble meeting your marketing needs with the personnel you have? We recently watched a seminar about the decision to hire, outsource, or DIY for your company’s...
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges....
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something...
The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful...
Americans spend more time on social media than any other internet activity. Your garden-variety internet user clocks in three hours of social media time per day. They browse at...
I had just hiked out of the Andes mountains and hobbled into a small town in Peru. A local merchant suggested a competent professional massage and I headed east...
Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying relationship. In the...
It's no secret that we love to use customer data as our starting point at To The Point, and it looks like the rest of the marketing world is...
