Being able to track prospect engagement is a powerful tool utilized by many Pardot users. Multiple scoring categories allow individuals to score prospects based on more than one product...

Did you know that you can add prospects to a list based on their responses-without automation rules? Is your Pardot account flooded with dozens of similar automation rules? Automation rules...

One of Pardot's key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman's terms, score evaluates how much...

Are you writing weekly blogs for your website, but you have no idea of its impact?  Me neither.  Here's a post by Pardot on tracking pages per session, bounce...

What is marketing automation? Marketing automation refers to software platforms that allow businesses to more effectively manage marketing tasks such as emails, social media, and others.  The software automates repetitive...

Marketing automation is essential to business growth and success.  It can be used to manage multiple channels like social media, email marketing, and content marketing more efficiently. You should consider...

You're reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce's sales process. To read part...

Originally posted on Marketingprofs.com by Laura McGarrity   As technology continues shaping the way marketers engage with customers, traditional marketing efforts are being eclipsed by digital marketing platforms and strategies. Digital marketing allows...

Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: data like age,...

These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something...