Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but...
While outbound marketing works well in many cases, inbound marketing should also be utilized as it leads to lower cost and higher return on investment. Inbound marketing focuses on...
You've finished writing your content with the keywords in mind. Now, it's time to publish. Most people think content marketing ends here, but in fact, there is a lot...
When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important...
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful...
The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful...
Between 80% and 90% of people use the internet to look up businesses before making a purchase. Just like in real estate, your digital location is everything, and if...
Even as new digital channels gain traction, email marketing continues to stand head and shoulders above the rest in terms of popularity and performance. At TTP, it’s the tip...
If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page:
How to post...
The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those...
So someone has built you a fancy new WordPress website, you blog regularly, and you’re careful to use your competitive keywords 2-3 times per post.
The promise was that if...
