There are a lot of good reasons to outsource social media, (and some not so great reasons not to). Social media is a large animal with some capabilities that...
It's no secret that we love to use customer data as our starting point at To The Point, and it looks like the rest of the marketing world is...
If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page:
How to post...
More and more people are reading on the go,42% of all email marketing is opened on a phone, so your email advertising better be ready to adapt to the smaller...
2014 has seen a definite shift towards customer retention, with the majority of small businesses planning on spending most of their advertising budget on customer retention. It’s no secret that...
The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those...
More and more recent studies have confirmed what many of us already know: the influencing power of peers. 70% of people trust friends and family most when it comes to recommendations.
Why...
We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but...
So someone has built you a fancy new WordPress website, you blog regularly, and you’re careful to use your competitive keywords 2-3 times per post.
The promise was that if...
