Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have...
When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important...
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds...
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right...
Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: data like age,...
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges....
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something...
There’s a saying in improv: How you do what you do is who you are. How you speak, what you look like, what you talk about; these things are...
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful...
The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful...
Americans spend more time on social media than any other internet activity. Your garden-variety internet user clocks in three hours of social media time per day. They browse at...
Between 80% and 90% of people use the internet to look up businesses before making a purchase. Just like in real estate, your digital location is everything, and if...
I had just hiked out of the Andes mountains and hobbled into a small town in Peru. A local merchant suggested a competent professional massage and I headed east...
Even as new digital channels gain traction, email marketing continues to stand head and shoulders above the rest in terms of popularity and performance. At TTP, it’s the tip...
Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying relationship. In the...
