Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: data like age,...
Are you having trouble meeting your marketing needs with the personnel you have? We recently watched a seminar about the decision to hire, outsource, or DIY for your company’s...
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges....
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something...
There’s a saying in improv: How you do what you do is who you are. How you speak, what you look like, what you talk about; these things are...
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful...
The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful...
Americans spend more time on social media than any other internet activity. Your garden-variety internet user clocks in three hours of social media time per day. They browse at...
Between 80% and 90% of people use the internet to look up businesses before making a purchase. Just like in real estate, your digital location is everything, and if...
I had just hiked out of the Andes mountains and hobbled into a small town in Peru. A local merchant suggested a competent professional massage and I headed east...
Even as new digital channels gain traction, email marketing continues to stand head and shoulders above the rest in terms of popularity and performance. At TTP, it’s the tip...
Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying relationship. In the...
There are a lot of good reasons to outsource social media, (and some not so great reasons not to). Social media is a large animal with some capabilities that...
It's no secret that we love to use customer data as our starting point at To The Point, and it looks like the rest of the marketing world is...
If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page:
How to post...
