I had just hiked out of the Andes mountains and hobbled into a small town in Peru. A local merchant suggested a competent professional massage and I headed east to find his shop. I walked into disarray and dust. It was a far-cry from the zen-like spas I had experienced in the States. The massage was excellent and 90 minutes later I walked out a new woman. I wondered how many tourists would have peered in the window and taken that chance without the prior endorsement. First impressions are so key. For many prospective clients, your website is their first impression, and their second, and maybe their last. If your website does not function well, navigate intuitively, impress esthetically, or provide instant access to the information prospects are craving, then it’s a liability in this fragile first moment in the relationship. However, if a responsive design impresses and delights your visitors, shows them the information they need, funnels them consistently towards sales, those visitors are more likely to turn into customers.
It is so important to stay on top of the latest advances in web design. Your web design from as recently as 2010, while new at the time, might not have aged well, and could actually be making a bad first impression and punishing you as a result.
At To The Point Marketing, we help clients craft a website that delights and impresses potential customers whether they visit your site on their desktop, tablet, or mobile phone. Our sites are designed to work seamlessly with your company’s outbound and inbound marketing efforts for a true all-in-one online solution. Call us today for an an honest and unbiased assessment of your “first impression.”
